In the further discussion the mission, vision, and the value statement of Coca-cola is analyzed. To achieve a significant level of competitive advantage, it is highly essential to develop core competencies that are not easy to be replaced by other organizations.
A business map is a roadmap to guide the company similar to a business plan. You can also create countless variations of this document of any length to suit your specific needs using the included library of . 1 Executive Summary Balanced scorecard is a strategic performance measurement system developed by Robert S. Kaplan and David P. Norton to Strategic objectives of Coca-Cola Coca-Cola business strategic objectives enable the company to be known one of the Coca-Cola Company implements a daily routine to increase the performance of 94%(16). Coca-Cola trademark (includes Diet Coke and Coca-Cola Zero) earned around 40% of the company’s total revenue.  While Coca-Cola is the most important product, it is only one of the 21 billion-dollar brands that the business owns.
The statistics are grim. An even more microscopic group, just 0.
In other words, most businesses start small and stay there. But if that's not good enough for you—or if you recognize that staying small doesn't necessarily guarantee your business's survival— there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business.
That's the premise behind the search Keith McFarland, an entrepreneur and former Inc. So I studied the companies who had done it to learn their lessons.
Developing a Growth Strategy: Intensive Growth Part of getting from A to B, then, is to put together a growth strategy that, McFarland says, "brings you the most results from the least amount of risk and effort.
The bottom line for small businesses, especially start-ups, is to focus on those strategies that are at the lowest rungs of the ladder and then gradually move your way up as needed. As you go about developing your growth strategy, you should first consider the lower rungs of what are known as Intensive Growth Strategies.
Each new rung brings more opportunities for fast growth, but also more risk. The least risky growth strategy for any business is to simply sell more of its current product to its current customers—a strategy perfected by large consumer goods companies, says McFarland.
Think of how you might buy a six-pack of beverages, then a pack, and then a case. Finding new ways for your customers to use your product—like turning baking soda into a deodorizer for your refrigerator—is another form of market penetration.
The next rung up the ladder is to devise a way to sell more of your current product to an adjacent market—offering your product or service to customers in another city or state, for example.
McFarland points out that many of the great fast-growing companies of the past few decades relied on Market Development as their main growth strategy.
For example, Express Personnel now called Express Employment Professionalsa staffing business that began in Oklahoma City quickly opened offices around the country via a franchising model. Eventually, the company offered employment staffing services in some different locations, and the company became the fifth-largest staffing business in the U.
This growth strategy involves pursuing customers in a different way such as, for example, selling your products online. When Apple added its retail division, it was also adopting an Alternative Channel strategy. Using the Internet as a means for your customers to access your products or services in a new way, such as by adopting a rental model or software as a service, is another Alternative Channel strategy.
A classic strategy, it involves developing new products to sell to your existing customers as well as to new ones.
If you have a choice, you would ideally like to sell your new products to existing customers. That's because selling products to your existing customers is far less risky than "having to learn a new product and market at the same time," McFarland says. New Products for New Customers. Sometimes, market conditions dictate that you must create new products for new customers, as Polaristhe recreational vehicle manufacturer in Minneapolis found out.
For years, the company produced only snowmobiles. Then, after several mild winters, the company was in dire straits. Fortunately, it developed a wildly-successful series of four-wheel all-terrain vehicles, opening up an entirely new market. Similarly, Apple pulled off this strategy when it introduced the iPod.
What made the iPod such a breakthrough product was that it could be sold alone, independent of an Apple computer, but, at the same time, it also helped expose more new customers to the computers Apple offered. McFarland says the iPhone has had a similar impact; once customers began to enjoy the look and feel of the product's interface, they opened themselves up to buying other Apple products.
If you choose to follow one of the Intensive Growth Strategies, you should ideally take only one step up the ladder at a time, since each step brings risk, uncertainty, and effort.
The rub is that sometimes, the market forces you to take action as a means of self-preservation, as it did with Polaris.Coca-Cola is a global leader in the beverage industry; nowadays Coca-Cola Company provides more than brands including soft drinks, fruit juices, sport drinks and other beverages in over countries or regions and serves over billion servings each day.
Download strategic plan stock photos. Affordable and search from millions of royalty free images, photos and vectors. Introduction and Summary of the Company Coca Cola is known as soft drink of the world (Bell, ).
This section discusses the strategic capabilities that Coca Cola has built over the years, and how markets and reap benefits when the business grows profitable there.-The Coca Cola System.
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Tips and advice for entrepreneurs and business owners looking to take their company to the next level. Eventually, the company offered employment staffing services in some different locations, and the company became the fifth-largest staffing business in the U.S.
3. Alternative Channels. Here is a simple business plan template for new entrepreneurs. The Balance Small Business Simple Business Plan Template. If you already have a business logo you can add it at the top or bottom of the title page. · Describe the legal structure of your company (e.g. corporation, partnership, Limited Liability Company.