By Tracey Wallace
Lexicon Customer relationship management CRM Customer relationship management CRM is the use of technology in various customer related processes such as sales, customer support and marketing. It heavily applies the use of technology and aids the business in the management of unanticipated growth in demand.
Most businesses try to ensure maximum customer interaction by using CRM models. The CRM model is applied in marketing automation, customer service automation, sales force automation, and administration. In the customer service automation, a CRM system quickly avails information and analysis of a particular customer and provides multichannel applications to study his trends and preferences.
In the sales force automation, a CRM program is deployed to ensure that there is maximum efficiency in the sales process. Achieving efficiency in this process means that less time is spent on the same and as such, more time is dedicated to the pursuance of customers.
Besides these examples, the sales force automation software could also be used in other areas such as the forecasting of sales and so on.
In administration, various administrative tasks can be carried out with the help of CRM tools. One such task is appointment setting. A company that needs to manage appointments would employ the use of a CRM tools to identify the guest, whom he is visiting, what time and at what place.
These and more are some of the numerous applications of the CRM model in businesses. When trying to implement a CRM program, the company should meet many conditions key among them being that it ought to make strategic decisions concerning the ultimate objective of the CRM.
In this scenario, the company should have in mind its requirements or the ultimate objective of the company and should select software that matches the same. The fact that customers serve as the backbone of any business or enterprise means that every effort should be made to ensure maximum interaction with the customer, enhancing customer satisfaction and subsequently resulting to higher profitability.
CRM is therefore a strategic business tool in ensuring the same is achieved.CRM must include both marketing campaigns, sales, customer service and HR. It must be easy to integrate with your other systems Make it easy for the employees to work as a team across many roles.
Recommendations of improving the CRM of the MayBank 1.
New technology is needed in order to stay close with customers To make the transition from a product-centric bank to a customer-focused organization, Maybank needed a new technology solution that could strategically leverage the right customer information at the right time.
Dec 05, · How to manage customer relationship management with grace. Whether you're just launching or in your third year of business, you won't succeed without loyal customers and .
Recommendation Improve Crm of Maybank. Recommendations of improving the CRM of the MayBank 1. The Conclusions And Recommendations Of CRM Systems Information Technology Essay.
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Therefore to improve on CRM. Customer Relationship Management from a General Management Perspective toward a relationship marketing strategy? 3. Relationship scope and content Yes Launch Four steps 3. Design and start CRM activities Most companies start from a transactional marketing strategy Is it in the company’s interest to evolve and move 1.